The automotive industry is conservative and doesn’t take enough responsibility in emerging markets. Thus, countries such as China and India have experienced huge problems with pollution as they have increased their living standards and entered the western consumption society. In these booming economies there are still people who live their lives according to old customs, in small sustainable societies. It is also they who suffer most from the ongoing urbanization.
Hence the automotive industry should rather adapt to their cultures than let these people adjust to the consumption society.