The Middle East arm of imaging and printing product vendor Canon has set up a subsidiary in Kenya to target the rapidly growing markets of East Africa. Canon Kenya will function as a Canon Middle East office focused on providing marketing and channel development services to both new and existing partners and clients across

Kenya, Ethiopia, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi.
The announcement comes after a decision by Canon to switch management of the East Africa region from Canon South Africa to Canon Middle East. Canon reckons that the switch will further enhance the delivery of support services to channel partners in the region.
The newly set up subsidiary will include two channel account managers who will oversee the provision of on the ground support to tier two distributors across specific markets in East Africa. This is in addition to a dedicated area manager, based out of the Canon Middle East office in Dubai, who will be responsible for all tier one operations across the East African markets.
Anurag Agrawal, managing director at Canon Middle East, said: "The establishment of Canon Kenya Limited will broaden our ability to invest in the African markets. The new office in Kenya is strategically positioned to bring us closer to our customers and partners across the key markets in East Africa, giving us the opportunity to offer them greater support. The move is in line with our vision for 2013, as Canon Middle East ventures into a new phase of innovation that is underpinned by our strength to drive growth through diversification. “
“Canon Middle East and Canon Kenya will work together to provide customers with future technologies that can help transform business through enabling connectivity in addition to offering cross media imaging and value-added services, bringing us closer to our goal of achieving a with our expanded presence in the region, we will also contribute to the development of local talent in East Africa and together help boost business for partners and customers throughout the region," Agrawal added.