Marcela Nicodemos said that her country will strengthen cooperation with Kenya in diverse areas like trade, technology transfer, industrial development and agricultural transformation.

"Bilateral partnership between Kenya and Brazil will be strengthened to promote trade and

industrialization," Nicodemos told journalists during the announcement of the 2nd Brazil in East Africa Expo 2013 to be held on July 22-28.

Kenya’s strategic location present huge opportunities for emerging economies like Brazil Kenya’s strategic location present huge opportunities for emerging economies like Brazil

The trade fair will showcase a range of premium Brazilian products from sectors such as agriculture, manufacturing, energy, hospitality and construction.

Organizers said that fifty Brazilian companies will participate in the trade exhibition to explore investment opportunities in Kenya.

The trade exhibition will be held concurrently with Brazilian cultural week that aims to raise visibility of the country’s rich cultural heritage including music, arts and cuisine.

Kenya will be a launching pad as Brazil expands commercial interests in Africa.

The ambassador noted that Kenya has forged strategic partnership with Brazil to promote agricultural transformation and establishment of modern industries.

"Brazilian experience in transforming tropical agriculture through mechanization, improved varieties and value addition can be applied in Kenya to enable the country achieve food security," Nicodemos told journalists.

She added that Kenya is a major export destination for Brazilian products like machinery, food and beverages and home improvement solutions.

"The upcoming conference offers a platform to share experiences and promote mutual cooperation through investments," Nicodemos said.

Bilateral trade between Kenya and Brazil is on the rise and by 2012 the trade volume between the two countries amounted to 290million dollars.

The Head of Economic and Trade Section at the Brazil Embassy, Daniel Fonseca, disclosed that Kenya has been importing 4 planes annually from Brazilian plane manufacturer, Embraer.

"Kenya imports agricultural machinery and sugar from Brazil.

"There are huge opportunities for tourism in Kenya and the government should woo a rising number of middle class people in Brazil to sample the country’s scenic attractions," said Fonseca.

He noted that tourism could help address gaping trade imbalance between Kenya and Brazil.

The east African region presents huge opportunities for companies in the emerging economies like Brazil.

The Founder, Braz Group of Companies, Marcos Brandalise told Xinhua that Brazilian companies are focusing on food and beverages, textiles, machinery and pharmaceuticals.