Epson has introduced into the Kenya market a series of printers that allow users to print documents and photos directly to their Epson printers from a mobile device.

The move is part of the company's strategy of expanding its mobile and cloud printing services for mobile devices

such as smart phones and tablets.

Speaking during the launch, Epson's Regional Sales Manager for East Africa Mukesh Bector said iPrint support is an important part of the company's commitment to make mobile printing more convenient and productive.

"Epson's widespread support of iPrint demonstrates our global leadership and commitment to providing customers with easy printing solutions that meet their evolving mobile business and personal lifestyle," he said.

At the moment, all Epson Workforce Pro printers being launched globally have mobile and cloud printing capabilities.

The Epson L355 and Epson L550 being introduced in the East African market have iPrint and e-mail print functionalities as well as three in one and four in one capabilities respectively, the latter being fax, copy, scan and print. Epson iPrint is a print application for the latest iOS- and Android-based devices.

By downloading the Epson iPrint application and connecting to a wi-fi-enabled printer, users can print out a wide range of contents ranging from photos and documents to recipes, coupons, and web pages.

Mukesh said: "We recognized some time ago that mobile printing wasn't just a novel idea, it was a necessary requirement for both sharing memories and mobile productivity in a rapidly changing digital marketplace. As smart phone momentum continues to grow, Epson will continue to lead the development of various innovative mobile digital imaging solutions."